A conscious consumer in the context of fashion refers to someone who makes deliberate and informed choices about the clothing they buy and wear, taking into account the social, ethical, and environmental impacts associated with their fashion choices. This means being mindful of the entire lifecycle of a garment, from its production to its disposal, and striving to minimise harm and maximise positive contributions.
Let’s talk about the social and ethical implications of the fashion industry…we know there is a dark side to the fashion industry in terms of the way workers are treated. A conscious consumer will look beyond the label (and the marketing and advertising that comes along with it!) and research the brands they support, ensuring the workers involved in production are treated fairly and paid a living wage. You can eliminate this pain point when it comes to buying from a Maker like myself. At Ella Jackson Australia, I make every piece you order. I work hard, I earn a modest wage and there are no sweat shops in sight. If you are looking for an Australian made bag brand that prioritises safe working conditions, transparency, and accountability throughout its supply chain, you are exactly where you are supposed to be!
Environmental sustainability is another crucial concern for conscious consumers. It is no secret that the fashion industry has a significant ecological footprint, from the excessive use of water and energy to the pollution caused by toxic chemicals and textile waste. And, it is no surprise that I am totally in love with leather, but I am also committed to using only the best quality and ethically sourced leather. At Ella Jackson Australia, I only work with suppliers who meet the highest environmental standards and are able to prove it through certification and transparency. While people continue to eat meat, it makes no sense to waste the hides…let’s add value (using best practice) to create beautiful leather that can live on.
One of the best qualities of leather is its durability…it lasts much longer than any fast fashion trend (or faux leather) and it makes environmental sense to buy less and choose well! I have gone one step further by creating a range of leather bags, clutches and aprons made using leather offcuts…if that doesn’t scream ‘Conscious Consumer’, I don’t know what does!
Being a conscious consumer in fashion is not just about individual choices but also advocating for systemic change. It involves questioning the prevailing forms of the fashion industry, supporting initiatives that promote transparency and sustainability, and encouraging others to make informed choices. We are lucky enough to have choice, and a conscious consumer in fashion is someone who recognises their power and uses it to drive positive change.
I am so stoked to be part of this change and to be doing my bit while creating pieces that you enjoy using every day. Thank you for supporting slow fashion, for supporting locally made, and for having a conscience, I could not do this without you!